Throughout his experiences in the Scandinavian country, he was inspired by the appreciation for Italian wines he found, yet he realized how little people knew about his homeland of Marche. Driven by a desire to change this, Leonardo created a way for Danish wine lovers to discover and enjoy the authentic flavours of his native region.

“Lu Vì” is more than just a name; it represents a tribute to the land and its timeless relationship with viticulture, as well as an invitation to experience the essence of Marche through every bottle.

This linguistic and cultural connection reflects Novelli's vision of blending tradition with innovation, emphasizing authenticity and a deep respect for the region's terroir. Through “Lu Vì, he seeks to tell a story of passion, roots, and the enduring art of winemaking.